Thu, Jul 9

Homepage answer blocks are weaker than the overall score suggests

The audit found several homepage sections that introduce Example.com but do not yet answer buyer questions in a self-contained way. Strong technical and schema signals lift the total score, while answer-block evidence still trails the pages that explain pricing, customer proof, and implementation steps.

Fix: Rewrite the highest-value homepage sections as direct answer blocks: start each product, pricing, customer proof, and FAQ section with a 1-2 sentence answer, add specific facts, and keep extractable passages in the 50-200 word range.