Observe
Record the pages, prompts, markets, configured answer surfaces, available answers, mentions, citations, and technical evidence in scope.
Methodology · CiteSurge
Evidence first. Inference labelled.
Our public methodology is a five-stage operating discipline: observe, diagnose, prioritize, implement, and verify. It explains the standard without exposing protected operating details.
Diagnose
Separate observed facts from interpretations. Identify source, passage, entity, technical, and off-site evidence gaps without treating correlation as cause.
Prioritize
Order work by buyer relevance, evidence quality, implementation effort, ownership, and the confidence supported by the record.
Implement
Give content, brand, and web teams page-specific guidance tied to the observed gap and the intended evidence improvement.
Verify
Record what changed, then compare later observations within their own engine, market, prompt, timing, and availability context.
Evidence standard
- Keep the URL, market, answer surface, prompt, timestamp, and availability context attached where supported.
- Distinguish owned sources, independent sources, mentions, and citation links.
- Show neutral unavailable states when reliable evidence does not surface.
- Tie recommendations to the affected page or source gap and record implementation separately.
- Publish an outcome only when its baseline, intervention, later observation, limitations, and permission form a complete evidence chain.
Limitations
Answer surfaces change, configured coverage varies, and repeated prompts can produce different responses. Technical readiness, source improvements, and later movement do not prove that one action caused an inclusion or citation. CiteSurge documents scope and uncertainty instead of replacing them with guarantees.
See Work & Evidence for the public proof standard and the four capabilities for the work it governs.